Character Toys

Shop Character Toys by Character

From wooden tea party sets and play kitchens to magnetic activity boards and plush sofa chairs, character toys cover a lot of ground, and that's exactly the point. Bluey and Disney have the deepest ranges in this collection, with FSC-certified wooden playsets, cash registers, mechanic sets and pull-along toys built around characters kids already know inside out. Marvel and Peppa Pig add plenty more choice too, alongside a handful of pieces from Disney princesses.

Character toys are more than something to unwrap. Wooden kitchens, shopping trolleys and restaurant playsets are built for hours of pretend play, while plush sofa chairs and soft toys are there for the quieter moments. Everything here is officially licensed, so whether it's the print on a playset or the stitching on a plush toy, you know you're getting the real thing.

Barbie

From the Dreamhouse to the Fashionista range and movie editions, Barbie toys spark imaginative play and inspire generations to keep dreaming.

Bluey

You can't go wrong with Bluey toys. Ours include Heeler family playsets, figures and plushies, perfect for toddlers and preschoolers who can't get enough of the Australian blue dog.

Disney

Our Disney character toys span worlds like Frozen, Toy Story, Winnie the Pooh and Lilo & Stitch. Whether you're shopping for a wannabe Princess or a budding astronaut, you'll find something here.

Marvel

Marvel toys make brilliant gifts for superhero fans, whether they're into Spider-Man or the wider Avengers universe.

Peppa Pig

From play kitchens to plush toys and character figures, Peppa Pig toys are an ever-popular favourite for babies and toddlers.

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